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Author
Publisher
Palgrave Macmillan
Pub. Date
2010
Language
English
Description
TÌ€his revised edition of one of the classic texts in the area is timely and topical; key elements of marketing as they apply to financial services are clearly articulated and supported with practical illustrations. Building on extensive accumulated experience of the sector, Meidan and Dawes Farquhar provide students with a thoughtful and insightful treatment of the many challenges associated with fair and effective marketing for retail financial...
Author
Language
English
Formats
Description
"Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies...
13) Radical marketing: from Harvard to Harley, lessons from ten that broke the rules and made it big
Author
Publisher
HarperBusiness
Pub. Date
c1999
Language
English