The myth of excellence: Why companies never try to be the best at everything

Book Cover
Average Rating
Author
Crawford, F
Language
English
BOOK
 Show Edition
On Shelf
Strathmore University (Main Library) - Open Shelf
HF5415.2.C76 2001
2 available
Place Hold

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Subjects

Subjects
Marketing research-case studies

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Contributors
Mathews, R
ISBN
9780609608203

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